Core Viewpoint - The departure of Sun Dongxu from Dongfang Zhenxuan marks a significant shift for the company, as both he and Dong Yuhui, key figures in the "Xiao Zuowen" incident, have left, leading to a phase of turmoil for the company [1][4]. Group 1: Leadership Changes - Sun Dongxu has officially left Dongfang Zhenxuan, confirmed by founder Yu Minhong on social media [3][4]. - Following the departure of Sun Dongxu, Yu Minhong has taken over as CEO, indicating a restructuring within the company [4][6]. - The exits of both Sun Dongxu and Dong Yuhui signal a critical transition for Dongfang Zhenxuan, which has been embroiled in controversy for an extended period [1][4]. Group 2: Financial Performance - For the fiscal year 2025, Dongfang Zhenxuan reported total revenue of 4.392 billion RMB, a decline of 32.7% from 6.526 billion RMB in the previous year [7][9]. - The net profit for the same period was 6.191 million RMB, down 97.5% from 24.914 million RMB year-on-year [7][9]. - Excluding the financial impact of the sale of "Yu Hui Tong," the total revenue would have been 4.2 billion RMB, a decrease of 30.9% compared to the previous year [9]. Group 3: Market Position and Future Outlook - Despite the leadership changes and declining revenue, Dongfang Zhenxuan has developed a robust supply chain and a strong self-operated product line, which is expected to sustain consumer engagement [9]. - The company has launched 488 self-operated products since April 2022, which now account for approximately 43.8% of the total merchandise transaction volume [9]. - As of November 6, Dongfang Zhenxuan ranked fifth in Douyin's live-streaming sales leaderboard, indicating a competitive market presence despite recent challenges [9].
董宇辉、孙东旭都离开了，东方甄选路向何方？