Amazon launches a low-price standalone shopping app, Amazon Bazaar, in over a dozen markets

Core Insights - Amazon has launched Amazon Bazaar, a new low-cost shopping platform targeting Asia, Africa, and Latin America, separate from its main app, with most products priced under $10 and some as low as $2 [1][5] Group 1: Product Offering and Availability - The Bazaar app is currently available on Android and iOS in several countries, including Hong Kong, the Philippines, and various Latin American nations, with plans for expansion to more markets in the coming months [2] - The app features a wide selection of affordable products across categories such as fashion, home goods, and lifestyle, with "hundreds of thousands" of items available [6] - Customers can use their existing Amazon credentials for shopping and checkout, with payment options including Visa, Mastercard, and American Express [9] Group 2: Competitive Landscape - The launch of Bazaar indicates Amazon's strategy to compete more aggressively with low-cost Chinese shopping apps like Temu and Shein, which have gained popularity among younger consumers and those with limited disposable income [5] - Amazon Haul, which launched previously as a competitor to similar platforms, will continue to operate alongside Bazaar in existing markets [3] Group 3: User Experience and Features - The app supports six languages and offers features such as customer reviews and star ratings, enhancing the shopping experience [10] - Customers can expect free returns within 15 days and standard delivery fees for smaller orders, with shipments taking around two weeks or less [10] - Interactive features like social lucky draws and promotions are included to engage users, along with a 50% discount on the first delivery for new customers [10]