Core Viewpoint - The departure of Sun Dongxu from Dongfang Zhenxuan marks a significant shift for the company, following the exit of key figures and ongoing controversies, leading to a decline in stock performance and operational challenges [2][5][6]. Group 1: Leadership Changes - Sun Dongxu has left Dongfang Zhenxuan due to personal reasons, as confirmed by founder Yu Minhong [2][5]. - Yu Minhong will take over as CEO, while Sun will remain as an advisor, acknowledging Sun's contributions during his tenure [6]. - The exits of both Sun Dongxu and popular host Dong Yuhui have raised concerns about the company's future direction and stability [5][6]. Group 2: Financial Performance - For the fiscal year 2025, Dongfang Zhenxuan reported total revenue of 4.392 billion yuan, a 32.7% decrease from 6.526 billion yuan in the previous year [7][10]. - The net profit for the same period was 6.191 million yuan, down 97.5% from 249.1 million yuan year-on-year [7][10]. - Excluding the impact of the "Yuhui Together" segment, total revenue would have been approximately 4.2 billion yuan, reflecting a 30.9% decline from the previous year [10]. Group 3: Market Position and Challenges - Dongfang Zhenxuan's stock fell by 5.41% to 20.28 HKD following the announcement of Sun Dongxu's departure [2]. - The company has faced challenges in maintaining its market position, with a notable drop in its ranking on Douyin's sales leaderboard [11]. - Despite losing top hosts, the company has developed a robust training system for its streamers and a mature supply chain, which may help sustain its operations [10].
董宇辉、孙东旭都离开了 东方甄选路向何方？