农产品销售额居全省第二！饶平“土特产”助推电商破局

Core Viewpoint - Rural e-commerce serves as an effective tool to enhance the upward movement of agricultural products and stimulate industrial development, with local specialties being a vital source of economic vitality in county areas [1] Group 1: E-commerce Development Strategy - The county has implemented a three-year action plan for high-quality rural e-commerce development, guided by government and led by associations, establishing a county e-commerce office to integrate supply chain, content promotion, and sales [3] - A service system consisting of 112 e-commerce service institutions across towns and villages has been established to connect member enterprises with farmers, providing one-stop services for agricultural product commercialization and quality sourcing [7] Group 2: Resource Integration and Collaboration - The county promotes collaboration between e-commerce enterprises and farmers, creating dual-platform exhibitions for local specialties such as single-clone tea, aquatic products, and lychees, while facilitating partnerships in live streaming venues, funding, and raw material security [6] - The county has cultivated leading enterprises in aquatic product processing, innovating products like frozen shrimp that are lightweight and adaptable, exporting to over 30 countries [6] Group 3: Logistics and Supply Chain Innovation - A cold chain logistics industry park with a total investment of 1.75 billion yuan is being developed to enhance the commercialization of agricultural products, ensuring a continuous cold chain from production to market [9] - The county has implemented an innovative supply and distribution model, facilitating efficient connections between southern e-commerce sales resources and northern high-quality agricultural products through 360 logistics stations [9] Group 4: Talent Development and Support - The county has established a four-pronged mechanism for talent cultivation, focusing on local talent discovery, precise training, returnee empowerment, and think tank support, providing comprehensive training services to over 1,000 individuals this year [10] - Local policies such as tax reductions and entrepreneurial guarantee loans have been introduced, along with legal service initiatives to support rural e-commerce, serving over 1,000 enterprises in 2023 [11]