Sou Hu Cai Jing·2025-11-07 17:16Core Viewpoint - The incident involving Pop Mart's live stream highlights a significant disconnect between product pricing and consumer perception, revealing underlying issues in the blind box market and consumer sentiment towards overpriced products [2][5][9]. Group 1: Incident Overview - During a live stream, Pop Mart employees candidly acknowledged the high price of their blind boxes, stating "this thing sells for 79 yuan is indeed a bit expensive" and "it's okay, someone will pay" [1][2]. - This statement sparked widespread discussion and criticism, leading to the phrase "Pop Mart live stream ridicule" trending on social media [1]. Group 2: Product Details - The product in question is the "DIMOO New Birthday Diary Series" blind box, priced at 79 yuan, with a cost of production estimated at around 4 yuan for imitation products [3]. - The series includes six regular items and one hidden item, with the odds of obtaining a regular item being 1 in 6 and a hidden item being 1 in 72 [3]. Group 3: Market Dynamics - The blind box market has been characterized by a significant gap between raw material costs and retail prices, leading to consumer complaints and a perception of exploitation [6][7]. - Pop Mart's marketing strategies, including scarcity and brand value, have created a perception of high value for low-cost items, but this is now being questioned by consumers [5][8]. Group 4: Company Response and Market Sentiment - Pop Mart's decision not to dismiss the employees involved in the incident reflects a strategic choice to confront the controversy openly, acknowledging the current consumer environment [2][9]. - The company's recent financial performance shows a substantial revenue increase, with a reported growth of approximately 245%-250% year-on-year for Q3 2025, indicating that despite the controversy, demand for their products remains strong [10][11].