Zeta (ZETA) Upgraded to Buy: Here's What You Should Know

Core Viewpoint - Zeta Global Holdings (ZETA) has received a Zacks Rank 2 (Buy) upgrade, indicating a positive outlook based on rising earnings estimates, which significantly influence stock prices [1][3]. Earnings Estimates and Stock Performance - The Zacks rating system emphasizes the importance of earnings estimate revisions, which are strongly correlated with stock price movements [4][6]. - For the fiscal year ending December 2025, Zeta is expected to earn $0.69 per share, unchanged from the previous year, but the Zacks Consensus Estimate has increased by 27.4% over the past three months [8]. Zacks Rating System - The Zacks Rank system classifies stocks into five groups based on earnings estimates, with only the top 20% receiving a "Strong Buy" or "Buy" rating, indicating superior earnings estimate revisions [9][10]. - Historically, Zacks Rank 1 stocks have generated an average annual return of +25% since 1988, showcasing the effectiveness of the rating system [7].