盯上下沉市场，河南县域迎来20万m²大型商业综合体

Core Insights - The county market, previously on the periphery of the commercial landscape, is undergoing significant transformation with an influx of shopping centers and chain brands targeting lower-tier cities [1][5] - The recent opening of a large shopping center in Gushi County, Henan, and the establishment of a Sam's Club in Jiangsu Zhangjiagang highlight the trend of capitalizing on the sinking market [1][2] Summary by Sections Project Launch - A 200,000 m² shopping complex, Gushi New Yuehui Shopping Center, is set to open on May 1 next year, with its A building covering 40,000 m² and featuring over 200 brands [2][4] - The A building is a renovation of the former Xinhui Shopping Plaza, aiming to fill a gap in the large commercial market in the northern region of Gushi [4] Market Potential - Gushi County has a retail sales total of 12.758 billion yuan from January to August this year, with a year-on-year growth of 6.5%, indicating strong consumer capacity [4][5] - The county has a population of over 1.8 million, with approximately 450,000 residents within a 5 km radius of the new shopping center, suggesting a substantial consumer base [4] Competitive Landscape - The emergence of the Gushi shopping center coincides with the presence of Asia Shopping Plaza, raising questions about future competition in the local market [5] - The county market's retail sector accounted for 38.8% of total social retail sales in the first three quarters of this year, reflecting a slight increase from earlier in the year [5][6] Industry Trends - Numerous brands and commercial projects are rapidly entering the county market, including Starbucks and Sam's Club, which are expanding their presence in lower-tier cities [6] - Government policies aimed at enhancing county commercial systems and rural consumption are driving this trend, providing institutional support for market development [6][7] Strategic Considerations - Experts suggest that while the county market presents growth opportunities, companies must adapt their strategies to local consumer needs and preferences for sustainable development [7]