Sou Hu Cai Jing·2025-11-07 18:49Core Viewpoint - The recent incident involving a live broadcast at Pop Mart has sparked significant public discussion regarding the company's pricing strategy and consumer trust, particularly in light of internal comments that questioned the value of their products [4][6][7]. Group 1: Incident Overview - On November 7, Pop Mart's stock fell nearly 5% in early trading [1]. - Internal sources confirmed that a live broadcast incident occurred, leading to an urgent investigation, but no employees involved in the incident would be dismissed [4]. Group 2: Public Reaction - The incident has led to widespread discussion on social media, with terms like "Pop Mart," "DIMOO pendant," and "79 yuan" trending [7]. - Some consumers expressed that the company's internal comments about pricing were more damaging than external criticism, indicating a loss of trust [6][7]. - Others argued that the pricing is not unreasonable compared to similar products in the market, suggesting that the issue may stem from inadequate employee training regarding brand value [6][7]. Group 3: Business Model Implications - The "79 yuan pendant incident" touches on the core logic of Pop Mart's business model, which relies on high pricing and brand premium [6][7]. - The company's pricing strategy is seen as both a competitive advantage and a potential risk, as internal doubts about pricing could undermine consumer trust [6][7]. - Market observers noted that as long as consumers are willing to pay, the pricing logic holds, but internal skepticism raises questions about its sustainability [6][7].