Lovin’ It: Snack Wraps Bring Smiles Back to McDonald’s Investors (and Customers)
2000s kids can be thanked in part for strong third-quarter sales at McDonald’s, where the recent relaunch of chicken Snack Wraps was a cluckin’ success. McD’s said 20% of customers added a $2.99 Snack Wrap to their order in the product’s first month back on sale, exceeding expectations. As nostalgic millennials nom’d on the new-again menu item, the fast food giant’s same-store sales climbed 3.6%, rebounding from a 1.5% fall this time last year. Despite the restaurant’s earnings missing analysts’ expectati ...