五粮液:投资者建议为年轻群体建品牌,讲好新时代品牌故事
Core Viewpoint - The company acknowledges the importance of brand positioning for younger consumers and considers the example of Wuliangchun as a potential model for creating a distinct brand that resonates with this demographic [1] Group 1 - The company expresses gratitude for investor suggestions regarding brand development aimed at younger consumers [1] - There is a recognition of the challenges in brand perception among younger demographics when using the existing Wuliangye brand [1] - The Wuliangchun case is highlighted as a strategic reference for potentially enhancing brand impact and clarity for younger audiences [1]