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Core Insights - The article highlights the shift in consumer behavior towards practicality and value, as exemplified by actress Tong Liya's recent shopping experience at the Shui Bei gold market, which is known for its affordable gold jewelry options [3][7]. Group 1: Consumer Behavior - Tong Liya's choice to shop at the Shui Bei market, rather than luxury brand boutiques, reflects a growing trend among consumers to prioritize the actual value of products over brand prestige [3][7]. - The shift from blind brand worship to a more rational and practical consumption attitude is becoming increasingly common, especially in a cautious economic environment [7]. Group 2: Market Impact - The Shui Bei market, already well-regarded locally, gained unexpected attention due to Tong Liya's visit, potentially increasing its market influence as more consumers recognize it as a high-value gold purchasing option [7]. - The market's gold prices closely follow international trends, making it a more affordable choice compared to traditional retail outlets [3].