全运新经济，“体育+”多路狂奔

Core Insights - The 15th National Games, co-hosted by Guangdong, Hong Kong, and Macau, will officially commence on November 9, showcasing a new model of sports integration with the economy [2][3] - The event emphasizes technological innovation, consumer engagement, and market-oriented sponsorship, redefining the value of sports in Guangdong [4][5] Technological Integration - The event features advanced technologies such as 3D visual gates, drones for power line safety, and autonomous vehicles, highlighting Guangdong's strong innovation foundation [7] - The sports industry in Guangdong is projected to exceed 700 billion yuan, accounting for 20% of the national total, with a 7.7% year-on-year growth in sports goods manufacturing [7][8] Economic Impact - The National Games serve as a practical platform for emerging industries, particularly in low-altitude economy applications, enhancing market opportunities and urban space utilization [8][9] - The event is expected to boost consumer spending, with a 32.2% year-on-year increase in retail sales of sports and entertainment products in Guangdong [15] Sponsorship and Partnership Model - The event adopts a "city partner" model, transforming sponsors into long-term partners in urban development, with nearly 1.65 billion yuan in sponsorship agreements signed [18][20] - The collaboration includes diverse sectors such as finance, logistics, and technology, enhancing the integration of sports and market economy [21] Cultural and Tourism Promotion - The event promotes tourism through themed travel packages and special ticket offers, linking various attractions and cultural experiences across the region [12][13] - The merchandise related to the event, including plush toys and collectibles, has gained popularity among the youth, further driving consumer engagement [11]