Sou Hu Cai Jing·2025-11-08 00:51Core Viewpoint - The annual Double Eleven shopping season has officially started, with major commercial banks launching various promotional activities to stimulate consumer spending and boost business before the year-end [1][2]. Group 1: Promotional Activities by Banks - Major banks such as China Construction Bank, Bank of China, Agricultural Bank of China, and others have introduced cashback, discounts, installment benefits, and exclusive offers to attract consumers [1]. - Construction Bank offers a maximum discount of 400 yuan for credit card customers using installment payments on platforms like Alipay and Taobao, while Bank of China provides a random discount of up to 118 yuan for transactions made through Alipay [2]. - Other banks, including China Merchants Bank and Ping An Bank, have also launched various cashback and discount campaigns to engage customers during this shopping season [2]. Group 2: Strategic Insights - Experts suggest that the banks' promotional strategies represent a cost-effective method to acquire and retain customers, activating dormant accounts with low-cost random discounts [5]. - The focus on marketing during peak shopping seasons aims to enhance the usage of bank cards over third-party payment channels, thereby driving growth in credit and debit card transactions [5]. - Recommendations for banks post-Double Eleven include offering temporary credit limit increases and integrating with government consumption voucher programs to enhance customer experience and engagement [5].