Why e.l.f. Beauty (ELF) Stock Is Falling Today

What Happened? Shares of cosmetics company e.l.f. Beauty (NYSE:ELF) fell 32.6% in the morning session after the company reported mixed third-quarter 2025 results and issued a disappointing financial outlook. While its adjusted earnings per share of $0.68 beat expectations, revenue of $343.9 million fell short of analysts' estimates. The main concern for investors, however, was the company's forecast for the full year. Management's guidance for revenue of $1.56 billion and adjusted EBITDA of $304 million, ...