10.58万，零跑造了一台“红米 YU7”

Core Viewpoint - Leap Motor has launched the pre-sale of its new electric SUV, Lafa5, targeting young consumers with a sporty design and competitive pricing, starting at 105,800 yuan and going up to 131,800 yuan [2][11]. Product Features - The Lafa5 is designed with a vibrant "Electric Yellow" color, contrasting with Leap Motor's traditionally understated gray vehicles, indicating a shift towards a more youthful and dynamic image [2][5]. - The exterior features sporty elements such as bulging fenders, an active grille, and a dynamic waistline, while the interior includes a "Racing Gray" suede-like material to enhance the sporty atmosphere [7][9]. - The vehicle is equipped with a 160 kW motor, achieving a 0-100 km/h acceleration in 6.4 seconds, and offers two versions with different ranges: 515 km and 605 km [9][12]. Market Positioning - Leap Motor aims to appeal to a broad user base, particularly young consumers, with the Lafa5 positioned as a sporty yet accessible electric vehicle, filling a gap in the market for affordable, performance-oriented electric cars [12][15]. - The company has achieved significant sales milestones, including over 1 million units sold and a monthly sales record of 70,000 units, indicating strong market demand for its products [15]. - The Lafa5's pricing strategy places it in a competitive segment, where few electric vehicles offer a sporty design and comprehensive features within the 90,000 to 130,000 yuan range [15].