从“展品”到“爆品” ，进博会“磁场效应”背后的中国机遇

Group 1 - The eighth China International Import Expo (CIIE) will be held from November 5 to 10, with an exhibition area exceeding 430,000 square meters, marking a new record in scale. A total of 155 countries, regions, and international organizations are participating, with 4,108 foreign enterprises exhibiting, an increase of over 600 from last year. There are 290 Fortune 500 and industry-leading companies present, with both exhibition area and total number of companies reaching historical highs. Additionally, 43 trading groups and over 700 sub-groups are attending for negotiations and procurement, with professional audience registrations reaching 449,500 [2][18]. Group 2 - The platform effect of the CIIE is significant, with the "first launch economy" being a highlight. Xiaohongshu has set up booths in both the China Pavilion and the Shanghai Pavilion, showcasing the vast consumer market in China. The platform emphasizes that users are not just consumers but also co-creators of new demands and lifestyles, which is becoming an important way for overseas brands to innovate and break into the domestic market [4]. Group 3 - Douyin E-commerce's global purchasing business aims to connect Chinese consumers with quality global products, catering to diverse consumer needs and stimulating new consumption trends. The platform has observed strong consumer vitality and a significant trend towards consumption upgrades this year, particularly among young people and the elderly who are increasingly purchasing high-quality imported goods [5]. Group 4 - Vipshop is collaborating with numerous international brands using a dual online and offline exhibition model to ignite consumer enthusiasm at the CIIE. The company has established overseas offices in cities like New York, Paris, and Tokyo, with over 1,000 professional buyers worldwide, aiming to meet Chinese consumers' aspirations for a better life [6]. Group 5 - LEGO Group is showcasing five globally launched new products at the expo, creating a playful city inspired by children's imaginative ideas. The CEO highlighted that the CIIE provides an excellent platform to present products suitable for various age groups and interests, enhancing brand presence and retail innovation in the Chinese market [9]. Group 6 - The CIIE serves as a crucial bridge for companies to connect with Chinese consumers. Estee Lauder Group is presenting over 100 new products, including more than ten first launches, which have historically performed well in the Chinese market. Shiseido and Kao Group are also showcasing their latest innovations and products tailored to local market demands [15][16]. Group 7 - The CIIE has facilitated significant procurement agreements, with China Southern Airlines signing contracts worth over $2 billion, the highest in six years. China Eastern Airlines also signed 19 procurement agreements totaling $1.211 billion, with a year-on-year increase of 23.3% for one-year agreements, indicating a robust trend in international trade and cooperation [18].