进博会新观察·抓住变革机遇 参展企业瞄准中国消费新趋势“加速跑”

Core Insights - The article highlights the increasing interest of foreign companies in the Chinese market, driven by its unique advantages and consumer trends [1] - Companies are not only showcasing products but are also adapting to local demands and preferences [1] Group 1: Company Adaptation - An Italian industrial tire manufacturer, now named "百得安," is focusing on producing tires suitable for various terrains to ensure safety for Chinese consumers [3] - The company is actively changing its approach to better integrate into the Chinese market, including adopting a Chinese name to reflect its heritage [5] - The company is bringing a range of tires for agricultural machinery, mining trucks, and new energy buses to participate in China's development [7] Group 2: Market Opportunities - The "十四五" (14th Five-Year) plan presents significant opportunities for large enterprises, as identified by the tire manufacturer [8] - The rapid development across various sectors in China is seen as a promising space for future growth [7] Group 3: Innovation and Product Development - A startup, 瞬动科技, introduced a new type of shoe that enhances walking speed, likened to an airport moving walkway [10] - The shoe has undergone significant improvements since its first appearance, including size adjustments and enhanced responsiveness based on domestic feedback [12] - The company is excited about the "十四五" plan's emphasis on creating new consumer scenarios, which aligns with their strategy of optimizing and iterating products for differentiated markets [14]