厂一代，正批量涌入直播间

Core Viewpoint - The article highlights the transformation of traditional manufacturers into successful live-streaming entrepreneurs on platforms like Douyin, showcasing their unique products and building trust with consumers through direct engagement [3][4][50]. Group 1: Industry Transformation - The rise of live-streaming has provided a breakthrough for manufacturers, allowing them to bypass traditional sales channels and connect directly with consumers [4][22]. - Many factory owners, once struggling with traditional sales methods, have embraced live-streaming to showcase their products and share their expertise [3][5][50]. - The Douyin e-commerce platform has significantly boosted sales for these manufacturers, with some reporting a 65% increase in overall transaction volume compared to the previous year [22]. Group 2: Individual Success Stories - Du Lingling, known as the "Home Textile Boss Lady," has leveraged her 20 years of experience in the industry to build a loyal following on Douyin, where she engages with fans and showcases her products [3][10][50]. - Wu Qinen, the "Sofa Crazy," operates multiple live-streaming rooms, achieving high viewer engagement and significant sales through strategic promotions and customer feedback [16][17][50]. - Deng Dexin, referred to as "San Shu," has successfully transitioned from a materials supplier to a finished product manufacturer, creating innovative mattress designs that have gained popularity [19][48][50]. Group 3: Sales Strategies and Consumer Engagement - Du Lingling emphasizes the importance of product quality and customer service, often showcasing the manufacturing process live to build trust with her audience [8][44]. - Wu Qinen has implemented a feedback mechanism that combines online and offline customer insights to enhance product offerings and maintain customer relationships [17][22]. - Deng Dexin's unique product design and commitment to quality have allowed him to achieve significant sales milestones, including over 10 million in sales during promotional events [48][50]. Group 4: Douyin E-commerce Impact - The Douyin e-commerce platform has provided specialized support for manufacturers, encouraging them to participate in promotional events and optimize their sales strategies [22][50]. - The platform's focus on fair competition has allowed manufacturers to showcase their craftsmanship and connect with consumers more effectively [53]. - The success of these manufacturers on Douyin reflects a broader trend of traditional industries adapting to digital sales channels, redefining "Made in China" [53].