单霁翔在西部机场集团开讲：以文化力量赋能人文机场建设

Core Insights - The Western Airport Group hosted a lecture themed "The Power of Culture - Revitalizing Cultural Heritage Resources," featuring expert Shan Jixiang, former director of the Palace Museum [1][2] - The lecture aimed to enhance cultural awareness among the group's management and employees, emphasizing the integration of cultural elements into airport operations [1][5] Group 1: Shan Jixiang's Contributions - Shan Jixiang is recognized as a leading figure in cultural heritage protection and revitalization, with a career spanning various roles, including director of the National Cultural Heritage Administration [2] - During his tenure as the director of the Palace Museum, he implemented significant initiatives that increased annual visitor numbers from 15 million to 19 million and achieved over 2 billion yuan in annual sales of cultural products [2] Group 2: Cultural Heritage Utilization - Shan emphasized that the core principles of cultural heritage revitalization are protection as a prerequisite, inheritance as the core, and innovation as the path [3] - He provided insights on how airports can serve as cultural showcases, suggesting that they should not only function as transportation hubs but also as windows for cultural display and regional identity [3] Group 3: Western Airport Group's Cultural Initiatives - The Western Airport Group has developed a unique "Aviation + Culture" model, integrating cultural elements into all aspects of airport planning and operations [4] - Notable projects include the "Sunshine Avenue" in T5 terminal, which uses light and shadow art to reflect the prosperity of the Silk Road, and the establishment of the first comprehensive airport museum in China [4][5] Group 4: Future Directions - The group plans to deepen the integration of culture and civil aviation, focusing on regional cultural resources like Silk Road and Yellow River cultures, and enhancing the Western Airport Museum [5] - The aim is to create a culturally rich travel experience for passengers, thereby improving the airport's cultural soft power and competitive edge [5]