Core Viewpoint - The "Good House" concept promoted by China Resources Land is gaining significant market attention, as evidenced by the enthusiastic visitor turnout at the "Good House Technology Exhibition" [2][3] Group 1: Exhibition Highlights - The "Good House Technology Exhibition" showcased the "Good Maintenance Exhibition Area" and two model apartments that embody the "Good House" philosophy, illustrating a complete ecological loop from "Good House" to "Good District" [2] - The exhibition aims to drive the real estate and construction industries towards high quality, new technology, and better services [2][3] Group 2: Housing Solutions - The "Nest" affordable rental housing model targets new citizens and young people, offering small, low-rent units designed for efficient living [3] - The "All-Cycle Renewal Technology House" model caters to urban middle-class families, adopting a service logic similar to the automotive industry to create a comprehensive product and service system [3][4] Group 3: Technological Integration - The "Good Maintenance" exhibition area emphasizes a complete system from home services to community responses, showcasing a "smart community operation" platform that integrates AI and IoT technologies [5] - The integration of smart home systems with property management allows for proactive responses to issues like water leaks or gas alarms [5][6] Group 4: Business Model and Strategy - China Resources Land operates under a "3+1" integrated business model, combining development, operational real estate, asset management, and ecosystem elements to create a living ecosystem of "Good Products, Good Communities, Good Services" [6][7] - The company focuses on enhancing customer experience through a unified service platform that connects nearly 80 million customers across various touchpoints [6] Group 5: Community and Urban Development - The company emphasizes the importance of community as a basic unit of urban life, innovating in community services to create a 15-minute living circle [8] - The "Run Neighbor" community brand has expanded to cover 118 cities, engaging over 300,000 homeowners and fostering community spirit through various initiatives [8][9] Group 6: Vision for the Future - China Resources Land is transitioning from being a "space maker" to a "life creator" and "city builder," aiming to define the future of "Good Houses" and contribute to sustainable urban development in China [9]
定义“好房子”新范式 华润置地“三好”体系背后的居住变革