上海8元12瓶水，奥乐奇低价优势，门店数量领先沃尔玛

Core Insights - The article highlights the significant price advantages offered by the discount retailer, Aldi, particularly in Shanghai, where basic necessities are sold at remarkably low prices, such as 12 bottles of water for 8 yuan [1][3] - Aldi's global store count exceeds 14,000, surpassing that of Walmart, showcasing its extensive reach and competitive positioning in the retail market [1] Pricing Strategy - Aldi's pricing strategy is evident in its lower prices compared to traditional supermarkets, such as selling grapefruit for 0.66 yuan versus 1.2 yuan at regular stores, demonstrating a substantial price gap that attracts consumers [3] - The retailer offers organic eggs at 2.6 yuan for six, significantly cheaper than the 3 yuan charged by regular supermarkets, indicating a focus on affordability without compromising quality [3] Product Offering - Aldi's private label products dominate its shelves, with 80-90% of items bearing its own brand, allowing for lower prices through direct supplier relationships and bulk purchasing [8][10] - The limited SKU count, only one-tenth of that found in regular supermarkets, simplifies consumer choices and enhances the shopping experience [10] Store Operations - Aldi's smaller store size, approximately one-fifth of typical supermarkets, reduces rental and renovation costs, contributing to lower prices for consumers [12] - The store layout is designed for efficiency, with minimal staff and a self-service model that further reduces operational costs [12][14] Technological Integration - Aldi employs technology to streamline operations, such as prominent barcodes for easy scanning and self-checkout systems, which help minimize labor costs [14] Market Expansion - Since its expansion beyond Germany in the late 1960s, Aldi has disrupted local retail markets in various regions, including Europe, America, and Australia, and has recently entered the Chinese market [16] - The company's ability to maintain growth during economic downturns is attributed to its strong price advantage and focus on private label products, appealing to cost-conscious consumers [18] Business Philosophy - Aldi's operational philosophy emphasizes maximizing value for consumers by offering high-quality products at low prices, with a streamlined approach to store management and supply chain efficiency [20]