洗脸吧是一门好生意吗？元气兽获千万元投资，男性美容被看好

Group 1 - Chengdu Meijizhi Yuan Beauty Technology Co., Ltd. received an investment of 10 million yuan, and its offline beauty chain brand "Yuanqi Beast Wash Face Bar" plans to expand its product line beyond facial cleansing services [1][2] - The brand currently has over 300 stores nationwide, with a total investment of approximately 100,000 yuan required to open a franchise store, although it has only three locations in Guangdong, all in Shenzhen [2][4] - The average customer spending at "Yuanqi Beast Wash Face Bar" is 120 yuan, with service prices ranging from 128 yuan to 328 yuan, and product prices between 89 yuan and 319 yuan [2][4] Group 2 - The brand emphasizes a "value" positioning, offering lower service prices compared to traditional beauty salons, which often push product sales and have higher operational costs [2][11] - The business model combines direct sales and franchising, with plans to introduce a "timely skincare" concept and additional delivery options in the future [4][12] - The male beauty market is increasingly targeted, with a reported customer ratio of 1:1 between male and female clients, indicating a growing interest in male grooming services [12][13] Group 3 - "Yuanqi Beast Wash Face Bar" faces competition from established brands like "Washing Bear" and "Washing Cat," which have significantly more locations, with "Washing Bear" having 3,300 stores and "Washing Cat" over 2,000 [13] - The brand's franchise model offers a profit margin of 40%-50% for franchisees, but consumer loyalty may not be strongly tied to brand recognition [13][14] - Consumer complaints about prepayment issues highlight the importance of managing customer funds effectively in the beauty service industry [14]