QUANJUDE(SZ:002186) Xin Lang Cai Jing·2025-11-08 06:09Core Viewpoint - The conference highlighted the importance of the transformation and modernization of traditional Chinese brands, particularly focusing on the youth-oriented strategies employed by established companies like Quanjude [1][3]. Group 1: Brand Transformation Strategies - Quanjude's General Manager emphasized that the key to brand rejuvenation lies in balancing tradition with innovation, ensuring the preservation of authentic culinary skills while adapting to modern consumer preferences [3]. - The company has implemented thematic renovations in its major stores to cater to the personalized and themed dining experiences demanded by the new consumer market [3]. - A new menu has been introduced, with innovative and customizable dishes contributing significantly to sales, indicating a successful approach to attracting younger customers [3]. Group 2: New Channels and Content - Quanjude has experienced rapid growth through its online marketplace, "Quanjude Goods," and has engaged in various online and offline collaborations to meet diverse customer needs [3]. - The company aims to inject "new content" into its brand narrative, utilizing its museum resources to tell its story in innovative ways [3]. - The focus on creating a global chain ecosystem involves simultaneous breakthroughs in both quantity and quality in international market expansion, with operations established in four countries [5].