对话Coach母公司首席增长官：中国消费者正重新定义奢侈品

Core Insights - Tapestry's approach to the Chinese market emphasizes understanding local consumers rather than relying solely on luxury brand prestige [1][2] - The company is implementing localized strategies, such as collaborating with national IPs and focusing on sustainability to meet the expectations of Chinese consumers, particularly the Z generation [1][2] - Tapestry views China not just as a market but as a critical source of growth and innovation, influencing its global strategy [3][6] Market Positioning - Tapestry's participation in the China International Import Expo reflects its commitment to the Chinese market, which is seen as a significant growth opportunity [3][6] - The company recognizes the importance of China in its global operations, with the Chinese market being a key driver for brands like Coach, Kate Spade, and Stuart Weitzman [6] Strategic Adaptation - Tapestry's strategy includes a shift from merely selling products to learning from Chinese consumers, which informs their design and innovation processes [6] - The company is focused on creating a two-way empowerment model, where insights from Chinese consumers enhance global offerings [6] Investment Confidence - Tapestry expresses confidence in the Chinese investment environment, citing favorable trade policies and a stable regulatory framework as key factors for continued investment [7]