Philips(US:PHG) Guan Cha Zhe Wang·2025-11-08 07:16Core Insights - Philips is showcasing its AI-powered electric toothbrush at the China International Import Expo, addressing the balance between cleaning power and gum care needs for over 90% of Chinese consumers facing oral health issues [2] - The company emphasizes the integration of technology and design to meet refined consumer demands, promoting the concept of "integrated cleaning and care" [2][6] Product Innovations - Philips introduced three health technology solutions focusing on oral, skin, and scalp care, including the new AI electric toothbrush that removes 20 times more plaque and doubles surface stain removal [2] - The company launched a budget-friendly electric toothbrush that offers five customizable modes, providing a cost-effective solution for consumers [6] Health Awareness and Consumer Education - Philips aims to enhance public awareness of daily cleaning and care, emphasizing that proper cleaning is essential for effective maintenance [6] - The company is committed to localizing its products to meet the dual demands of cost-effectiveness and refinement among Chinese consumers [6][9] Competitive Advantage - Philips leverages its 135 years of experience and advanced medical technology to maintain a competitive edge in personal care, with a focus on addressing real health issues [9] - The company has established a comprehensive localized ecosystem in China, including R&D, manufacturing, and sales, contributing to its global strategy [10] Market Engagement and Consumer Experience - Philips has participated in the Import Expo for eight consecutive years, evolving from an exhibitor to a key player in local innovation and transformation [10] - The company is enhancing its online and offline presence, offering personalized services and educational content to engage younger consumers [13]