“冰雪国潮”乘势崛起 “上雪体验+线下生产”联动塑造冰雪经济新格局

Core Insights - Zhangjiakou's Chongli district is leveraging its unique skiing resources and Winter Olympic legacy to boost its ice and snow equipment manufacturing industry [1][7] Industry Overview - The new snow season has seen over 80,000 visitors since its opening, indicating a rising popularity of winter sports in the region [7] - Chongli boasts nine large ski resorts and 219 ski trails, catering to both beginners and experienced skiers [5] Equipment Manufacturing - Zhangjiakou has attracted 29 ice and snow equipment companies, creating a comprehensive local production chain for winter sports gear [16] - A young brand that relocated to Zhangjiakou in 2020 has rapidly developed over 200 products and holds multiple patents, capitalizing on the favorable business environment and proximity to a large skiing market [14] Economic Development - The local government is focused on enhancing the entire ice and snow equipment product system, which includes small and medium enterprise incubators and testing services [17] - The strategy aims to achieve high-quality development of the ice and snow industry by promoting collaboration across the supply chain [17]