90后、00后领跑“风物旅行”大军

Core Insights - The report indicates a shift in young people's travel preferences from "check-in spots" to "in-depth experiences" [1] - The 90s generation accounts for 36.6% of the "cultural travel" demographic, while the 00s generation shows significant potential with a 16.2% share [1] - There is a notable trend of narrowing gaps in travel participation between first-tier cities and lower-tier cities, indicating a broader engagement in cultural exploration [1] Group 1 - Young travelers are increasingly seeking to understand the culture, history, and lifestyle of their destinations rather than just visiting popular sites [1] - The 90s generation is highly influenced by online trends, while the 00s generation shows a strong interest in historical culture and participation in folk or intangible cultural heritage activities [1] - First-tier cities lead in travel participation with 33.2%, followed by new first-tier cities at 26.4%, highlighting a significant market for cultural tourism [1]