天猫国际进博会发布营养保健新趋势，引领科学精准健康消费升级

Core Insights - The event highlighted the trend of "scientific, precise, professional, and diversified" development in imported healthcare consumption, focusing on oral anti-aging, liver health, and women's health [1][13] Group 1: Trends in Healthcare - Oral anti-aging emerged as a significant focus, with the launch of the "Methylsulfonylmethane + X" anti-aging summit, indicating a shift towards scientific and professional approaches in the industry [2] - The "Tmall International Fourth Meal Liver Fat Reduction Scientific Nutrition White Paper" was initiated to address the needs of nearly 300 million individuals with fatty liver disease in China, emphasizing the scientific mechanisms of key ingredients like fucoxanthin [4] Group 2: Global Brand Participation - The event showcased global brands such as Norway's Aker BioMarine and Japan's Kaneka, highlighting advancements in clinical results and fermentation technology, reflecting a trend from ingredient-focused to technology-driven innovations [6] - Brands like Centrum and Swisse are innovating by offering more refined nutritional solutions that cater to specific age groups and life stages, indicating a shift towards comprehensive lifecycle nutrition management [8] Group 3: Platform Empowerment - Tmall International is enhancing its ecosystem by integrating research, brand collaboration, and consumer engagement, facilitating a seamless path from scientific research to market entry for overseas health brands [11] - The platform's robust cross-border supply chain and AI operational tools enable new health products to enter the Chinese market efficiently, aligning with the "Healthy China 2030" strategy [13]