北京中轴线“中轴有礼”联盟成立，百店计划打造文化消费新场景

Core Insights - The establishment of the "Zhongxiao Youli" co-creation development alliance and its special fund marks a new phase in the protection and development of Beijing's central axis culture, integrating resources from government, cultural institutions, enterprises, and academia [1][2] - The alliance plans to set up 100 "Zhongxiao Liwu" offline stores by 2026, allowing citizens and tourists to experience and consume central axis culture in various commercial environments [1][2] Group 1 - The "Zhongxiao Youli" alliance aims to unify cultural and commercial value through professional operations, as highlighted in the "2025 Beijing Central Axis Brand Development Report" [2] - The "Zhongxiao Liwu" recognition standards were released, focusing on five dimensions including basic conditions and product supply, to promote the integration of central axis culture into daily consumption [2] - The establishment of the "Zhongxiao Youli" special fund will provide financial support for the alliance's operations, brand promotion, product development, and channel construction, particularly accelerating the layout of the 100 planned stores by 2026 [2] Group 2 - Strategic cooperation agreements were signed between the Beijing Central Axis Public Protection Foundation and various enterprises across sectors such as dairy cultural innovation, digital technology, and cultural arts, showcasing innovative cross-industry collaboration [2] - The stores will serve not only as sales points but also as cultural experience spaces, transforming the central axis from a historical symbol into a contemporary cultural brand with international influence [2]