BYD(SZ:002594) Zhong Guo Xin Wen Wang·2025-11-08 10:59Core Insights - The automotive industry in Northeast China is increasingly focusing on electric vehicles (EVs) as consumer preferences shift towards technology and experience rather than just price [1][3]. Group 1: Industry Trends - The 11th Changchun Auto Show featured over 80 brands and nearly 200 new energy vehicle models, marking the largest scale in history with an exhibition area of 30,000 square meters [3]. - Despite the low penetration rate of EVs in Northeast China due to severe cold weather affecting battery performance, advancements in technology are expected to improve this situation [3]. Group 2: Consumer Preferences - Local consumers are shifting their purchasing considerations from price to factors such as smart technology, battery range, and brand experience [5]. - Several brands showcased models with claims of achieving 800 kilometers of range or charging hundreds of kilometers in just 10 minutes, appealing to consumer interest [5]. - Sales representatives noted that stability remains crucial, but features like smart driving are becoming new selling points, particularly among younger consumers who are willing to pay for high-speed charging and autonomous driving capabilities [5].