要潮人民咖啡馆致歉：全面启动对线上线下物料的整改工作

Core Points - The company "要潮人民咖啡馆" clarifies that the accounts of similarly named stores in Hebei are not affiliated with its brand and expresses sincere apologies to affected consumers [1] - The company is initiating a comprehensive rectification of its online and offline materials, ensuring that all stores in mainland China display the name "要潮" prominently [1] - There has been a rise in stores using the name "人民咖啡馆" with similar decor, becoming popular on social media platforms [1] - The term "人民" carries significant public and political connotations, and its misuse is viewed as disrespectful to legal regulations and public sentiment [1] - "要潮文化" has faced multiple rejections in its attempts to register the trademark "人民咖啡馆," and relevant authorities have made their stance clear on this issue [1]