Apple's iPhone Air Is a Marketing Win and a Sales Flop

Core Insights - Only 10% of iPhone 17 buyers chose the Air model in the initial sales period, indicating a potential lack of interest or satisfaction among consumers [1] - Consumer dissatisfaction has been noted regarding the Air's camera, sound quality, battery life, and pricing, which may impact future sales and brand perception [1] Summary by Categories Consumer Preferences - A survey revealed that just one in ten iPhone 17 purchasers opted for the Air model, suggesting limited appeal [1] Product Performance - Users expressed dissatisfaction with several aspects of the Air, including its camera quality, sound performance, battery longevity, and overall pricing [1]