蔡司大中华区COO谢磊：在中国，像本土企业一样参与竞争

Core Insights - The article emphasizes the strategic importance of the Chinese market for multinational companies, particularly for Zeiss, which views China as a key driver of global innovation and supply chain development [1][2] - Zeiss has achieved significant engagement at the China International Import Expo (CIIE), with intentions exceeding 400 million RMB this year [1][8] Company Strategy - Zeiss has been actively increasing its investment in China, focusing on local innovation and expanding its manufacturing and R&D capabilities in the Yangtze River Delta region [4][5] - The company plans to establish a comprehensive headquarters in Shanghai, covering 60 acres with an investment exceeding 600 million RMB, expected to be operational by 2027 [4][5] Market Performance - China has become Zeiss's largest single market globally since 2021, with revenue reaching 15.1 billion RMB in the 2023/24 fiscal year, accounting for nearly 20% of the company's total business [7] - The demand for high-end manufacturing, semiconductors, and life sciences in China continues to grow, providing ample opportunities for Zeiss's products [7] Competitive Landscape - The company acknowledges the increasing competition from local brands and emphasizes the need to participate in the market like a local enterprise, focusing on R&D and innovation speed as key competitive factors [8] - Zeiss has adapted its global distribution strategy to mitigate risks from geopolitical tensions, including localizing more production in China and shifting some manufacturing from the U.S. to Europe [8]