为熊猫“穿上”千年宋锦 浦发银行携非遗亮相进博会新闻中心

Core Insights - The collaboration between SPDB and Shangjiukai Company showcases the integration of finance and intangible cultural heritage, specifically the Song brocade, at the 8th China International Import Expo [2][6] - Song brocade is recognized as one of China's three major brocades and was listed as a national intangible cultural heritage in 2006 and as a UNESCO intangible cultural heritage in 2009 [3] - Shangjiukai Company, established in December 2012, is a pioneer in the inheritance and innovation of Song brocade products, expanding its application beyond traditional clothing to include bags, home textiles, and crafts [4] Company Overview - Shangjiukai Company is located in Suzhou, known as the "Silk Capital," and has developed two brands, "Roma Family" and "Shangjiukai," while collaborating with institutions and designers for continuous innovation [5] - The partnership with SPDB began in 2014, providing financial support during a critical transformation period for the textile industry in Wujiang, leading to a doubling of credit support for Shangjiukai [4][7] Financial Support and Innovation - SPDB emphasizes cross-border finance as a key area for digital transformation, launching the "Puying Cross-Border" brand to assist cultural enterprises in going global [6] - The Song brocade products have been featured in significant international events, including the APEC meeting in 2014 and the Belt and Road Forum in 2017, enhancing China's cultural confidence on the global stage [6] - SPDB has tailored financial solutions to meet the needs of Shangjiukai, significantly reducing financing costs and alleviating cash flow pressures, thus supporting the company's focus on heritage skills [7] Future Outlook - SPDB aims to continue leveraging financial innovation to connect global resources and promote China's intangible cultural heritage and innovation to the world [8]