日本酒要和中餐擦出新火花

Core Insights - Japan's exports of agricultural and fishery products to China are showing signs of recovery, with a total export value of 116.6 billion yen (approximately 6 billion RMB) in the first eight months of this year, representing a year-on-year increase of 10% [2] - The Japan Trade Promotion Organization (JETRO) is actively promoting Japanese sake in China, aiming to diversify its consumption scenarios beyond traditional pairings with Japanese cuisine [2] - The number of international tourists visiting Japan reached 21.5 million in the first half of this year, a significant increase from 17.8 million in the same period last year, with total consumption reaching a record high of 4.805 trillion yen [2][3] Industry Developments - At the 8th China International Import Expo, 148 Japanese companies showcased over 270 types of high-quality Japanese alcoholic beverages and food products [2] - The Japan Chamber of Commerce in China reported that 320 Japanese companies participated in the expo, covering various sectors such as energy, consumer goods, automotive, and materials, highlighting the event as a key platform for Japanese companies to understand the Chinese market [3] - A recent white paper indicated a slight improvement in the business conditions and outlook of Japanese companies in China, with 86% planning to expand or maintain their operations in the next 1-2 years [4]