把中国市场当成“健身房” 外企在进博会“卷”起来了

Group 1 - The competitive landscape in the Chinese market requires foreign companies to continuously innovate and adapt to maintain their competitiveness, as highlighted by Amcor's president for Greater China and North Asia, She Xin [1] - Amcor showcased over 300 packaging products at the China International Import Expo, indicating a strong focus on innovation to meet local market demands across various sectors such as snacks, pet food, cosmetics, and pharmaceuticals [1] - The emphasis on speed and cost-effectiveness in the Chinese market drives companies to integrate cost considerations deeply into their innovation processes, leveraging technologies like polymers to enhance efficiency while maintaining product quality [1] Group 2 - The rise of the "lazy economy" and health-conscious consumer trends in China has led to new competitive focuses, such as the development of convenient and safe packaging solutions like Amcor's microwave self-venting bags [2] - Amcor's design innovations in fast-moving consumer goods (FMCG) aim to enhance emotional value, such as packaging that facilitates easy consumption and storage, thereby improving the overall consumer experience [2] Group 3 - The trend towards pre-prepared meals is irreversible, with industry players needing to address both convenience and quality, as emphasized by Silver Fern Farms' new product launch at the expo [3] - Standardized production in the pre-prepared meal sector can lead to more consistent quality compared to traditional dining options, reflecting a shift towards industry regulation and consumer demand for higher standards [3] Group 4 - The growing health consciousness among consumers has made "health" and "environmental sustainability" critical themes for companies, as demonstrated by Zhongrun Changjiang's introduction of antibiotic-free fresh chicken and eco-friendly packaging solutions [4] - The new packaging design reduces plastic usage by 60% and carbon emissions by approximately 30%, showcasing a commitment to sustainability through innovative material use [4] Group 5 - The aging population's needs are increasingly being recognized by foreign companies, with IKEA focusing on the convenience and safety of living spaces for the elderly through thoughtful product design [5] - IKEA's successful product launches at the expo, such as the electric sofa, illustrate the company's ability to leverage the event's exposure to drive significant sales growth in its product categories [5]