MENGNIU DAIRY(HK:02319) Nei Meng Gu Ri Bao·2025-11-08 13:50Core Viewpoint - The 8th China International Import Expo opened on November 5, with a focus on optimizing and upgrading the dairy industry in China, highlighted by a policy briefing session themed "Consensus and Reconstruction: New Leap for the Dairy Industry" [1][3]. Group 1: Industry Development - The conference served as a platform for global consensus, emphasizing the need for China's dairy industry to pursue a path of "professionalization, internationalization, and high quality" while enhancing innovation and global collaboration [3]. - The industry aims to achieve a leap in the global value chain through comprehensive upgrades [3]. Group 2: Company Initiatives - Mengniu Group, as a leading player in the dairy sector, is committed to a four-pronged approach: technological innovation, digital upgrade, brand leadership, and green transformation [3]. - In technological innovation, Mengniu has achieved international "premium" standards in self-cultivated alfalfa and established two national core breeding farms to enhance milk yield and quality [3]. - Mengniu's digital upgrade includes the establishment of the world's first "lighthouse factory" in the liquid milk sector, achieving the highest efficiency benchmarks in the global dairy industry [3]. Group 3: Brand and Market Performance - Mengniu's premium brand, Telunsu, has surpassed 30 billion yuan in annual sales, becoming the top-selling single dairy product globally [4]. - The brand "Aixue" leads the ice cream market in Indonesia, showcasing Mengniu's strong international presence [4]. - Mengniu collaborates with major global IPs like "Nezha 2," the Olympics, and the World Cup to promote Chinese brand stories on the world stage [4]. Group 4: Sustainability Efforts - Mengniu implements a GREEN strategy across its entire supply chain, including organic industry chain development and the establishment of 37 national green factories [4]. - The company has two "zero-carbon factories" and promotes green packaging and zero-carbon products to enhance sustainability [4]. - A significant milestone was achieved with the first "zero deforestation" soybean procurement agreement with COFCO International during the expo, reflecting Mengniu's commitment to responsible practices [4]. Group 5: Product Strategy - The brand "Miaokelando" has adopted a dual-driven strategy of "TO B + TO C," creating a diverse product range for all age groups and various scenarios [4]. - The company offers specialized and customized cheese solutions across five major scenarios: dining, tea and coffee, baking, hotels, and factories, gaining widespread market recognition [4].