进博会“6+365地标优品专区”启动：创新溯源机制，助推“展品变商品”常态化

Core Insights - The "CIIE 6+365 Landmark Quality Products Zone" was launched to extend the spillover effects of the China International Import Expo (CIIE) from B2B to B2C sectors [1][3] - The initiative aims to create a comprehensive regulatory traceability service system to facilitate the efficient and sustainable transformation of exhibition products into commodities [1][3] Group 1: Regulatory Innovations - The zone will adopt a unique regulatory model for imported goods, inspired by the successful "one product, one code" traceability management from Hainan's duty-free goods [1][3] - Each product will be assigned a unique "electronic ID" to enhance traceability and accountability throughout the supply chain [1][3] Group 2: Data Integration and Trust Building - The full traceability system will integrate data from customs clearance, quality inspection, and logistics tracking to ensure that imported products are traceable from source to sale [3] - The initiative encourages overseas brands and manufacturers to actively upload data to the traceability system, significantly enhancing consumer trust and fostering a fair business environment [3] Group 3: Consumer Engagement and Sales Strategy - The "CIIE 6+365 Landmark Quality Products Zone" leverages the resources of the "6 days + 365 days" one-stop trading service platform to connect online and offline shopping experiences [3] - Digital strategies such as content marketing, influencer live streaming, and big data product selection will be employed to provide comprehensive services for overseas brands, facilitating efficient conversion and ongoing operations of exhibition products [3]