俊发本周派发2300万现金消费券，业主免费乘大巴买爆新螺蛳湾

Core Viewpoint - The "New Luoshu Bay Super Purchase" event, featuring 23 million yuan in cash consumption vouchers, successfully ignited consumer enthusiasm in Kunming, transforming the area into a vibrant shopping destination [5][15][17]. Group 1: Event Overview - The event attracted homeowners from various Kunming neighborhoods, with 17 shuttle buses bringing them to the venue, creating a lively atmosphere [3][5]. - The consumption vouchers are straightforward, with no complex rules, allowing for 100% real deductions, which significantly boosted consumer willingness to spend [5][7]. Group 2: Consumer Engagement - The event saw long queues at nearly a hundred shops in the area, indicating a strong consumer response, with some stores reporting sales of nearly a thousand sets in just one hour [5][11]. - Homeowners actively participated in shopping, utilizing the vouchers to make purchases without spending any cash, demonstrating the effectiveness of the voucher system [9][11]. Group 3: Business Impact - The initiative has led to a noticeable increase in foot traffic, with some stores experiencing three times their usual customer volume, highlighting the positive impact on local businesses [11]. - The cash vouchers were fully pre-deposited into a designated bank account to ensure merchant confidence, further encouraging participation from local businesses [9]. Group 4: Future Plans - The company plans to distribute a total of 30 million yuan in cash consumption vouchers before the Spring Festival and aims to continue this initiative with a minimum of 150 million yuan over the next five years to stimulate consumption and enhance market vitality [17].