Core Insights - The eighth China International Import Expo (CIIE) has become a platform for wine merchants from countries like France, Australia, and Canada to seek opportunities amidst a challenging domestic wine market [1][2] - China's wine market is undergoing significant adjustments, with a 20.1% year-on-year decline in wine imports from January to August 2025, reflecting broader economic and demographic shifts [1][4] Industry Overview - The Chinese wine market is experiencing a "volume down, price up" trend, with total wine imports valued at $2.43 billion, a 13.3% decrease year-on-year, while the average price of imported bottled wine has increased from $8.7 to $9.5 per liter [4][5] - Factors influencing this trend include macroeconomic conditions, generational changes in consumer demographics, and a growing health-conscious mindset regarding alcohol consumption [4][5] Market Challenges - The wine industry has faced challenges due to a reduction in business consumption scenarios, with some merchants reporting a 50% decline in import demand compared to seven years ago [2][4] - The overall alcohol consumption market is also affected, with a noted 33% drop in sales for certain products targeting female consumers [2][4] Product Innovation - In response to market conditions, many wine brands are focusing on low-alcohol and non-alcoholic products to capture daily consumption scenarios [6][7] - New product launches include flavored wines and low-alcohol options, which have gained popularity among female consumers at the expo [6][7] Growth Opportunities - The low-alcohol and non-alcoholic wine market is projected to grow, with significant investments being made by companies like Treasury Wine Estates to develop production lines for these products [7][8] - The market for low-alcohol and non-alcoholic beverages is expected to see a compound annual growth rate of 4% from 2024 to 2028, indicating a shift in consumer preferences [8]
进博观察：进口酒商押宝低度无醇赛道 转向葡萄酒日常饮用场景
Xin Jing Bao·2025-11-08 15:13