你随手扔掉的东西，大批人开始囤！有人靠卖月入近千元

Core Insights - The article discusses the emerging trend of collecting milk tea bags, highlighting their cultural significance and the unique market dynamics surrounding them [1][5][9] Group 1: Market Dynamics - The pricing of milk tea bags follows a distinct market logic, with ordinary bags priced at 1-3 yuan, while limited edition and co-branded bags can range from 10 to 50 yuan, with some rare designs fetching over 100 yuan [5] - The new-style tea beverage market is projected to reach a scale of 354.72 billion yuan by 2024, with expectations to exceed 400 billion yuan by 2028, indicating significant growth potential in this sector [14] Group 2: Cultural and Social Aspects - Collectors view milk tea bags as valuable items that represent the growth history of brands, with some individuals amassing collections worth hundreds of yuan [7] - The act of collecting milk tea bags serves as a "social currency," helping young people establish group identities through shared consumption experiences [9] Group 3: Emotional and Creative Expression - The collection of milk tea bags is seen as a way to anchor emotions, providing a sense of ritual and emotional release for young consumers [9] - The trend of repurposing milk tea bags into creative projects, such as storage boxes and fashion items, reflects a growing interest in sustainability and creativity among consumers [14] Group 4: Marketing Strategies - Brands utilize limited packaging to enhance user recognition and create a sense of scarcity, which in turn fosters a culture of collecting [5] - The marketing strategies employed by tea brands effectively transform the perceived value of products into consumer motivation, leading to increased sales [14]