2025—2026年黑龙江省冬季冰雪旅游“百日行动”启动

Core Viewpoint - Heilongjiang Province is launching a "100-Day Action" for winter ice and snow tourism from November 8, 2025, to February 28, 2026, aiming to establish itself as a world-class ice and snow tourism destination and economic hub [2]. Group 1: Tourism Product Development - The initiative focuses on enhancing tourism products under the theme "Enjoy Ice and Snow in Heilongjiang," creating a multi-layered and comprehensive ice and snow product matrix [4]. - The Harbin Ice and Snow World will reach a historic scale, with new routes connecting key attractions such as Harbin, Wuchang, and Snow Town [6]. - Ten themed routes will be launched, including "Charming Ice City," "Ice and Snow Events," and "Outdoor Adventures" [6]. Group 2: Cultural and Entertainment Integration - The "Ice and Snow Song in Heilongjiang" initiative will enhance cultural offerings with high-quality events like immersive dramas and tourism performance seasons [8]. - Special festivals will be organized, including the Harbin International Ice and Snow Festival and the "Ice and Snow Cultural Month" [10]. Group 3: Sports and Technology Integration - The program will introduce high-level events such as the Sino-Russian International Winter Series and the National Youth Speed Skating Championships [12]. - Technological enhancements will be made through AR/VR and light shows to improve visitor experiences [12]. Group 4: Transportation and Infrastructure Improvement - The "Worry-Free Travel in Heilongjiang" initiative will enhance transportation capacity, including new international and domestic flight routes and special trains for ice and snow tourism [13]. - Upgrades will be made to tourist facilities, including visitor centers, heating points, and 5G networks [14]. Group 5: Regulatory and Service Enhancements - The "Integrity Travel in Heilongjiang" initiative will strengthen tourism regulation, targeting issues like unreasonable low-price tours and forced consumption [15][16]. - The "Visitor Satisfaction in Heilongjiang" initiative will implement a "Five Ones" warm service approach, ensuring a comfortable and reassuring experience for tourists [20][23].