海南离岛免税新政实施首周吸金5.06亿元，旅客：现在离境也能购买离岛免税品

Core Insights - The new duty-free policy in Hainan has led to significant increases in both shopping amounts and customer numbers during its first week of implementation, with a total shopping amount of 506 million yuan and 72,900 shoppers, representing year-on-year growth of 34.86% and 3.37% respectively [1][3]. Group 1: Sales Performance - The new categories of products, including pet supplies and portable musical instruments, have seen sales of 1,488 items amounting to 2.7468 million yuan [1]. - Departure travelers purchased 886 duty-free items worth 2.2047 million yuan, while local residents engaged in "immediate purchase and pick-up" for 403 items totaling 356,100 yuan [1]. Group 2: Consumer Behavior - The implementation of the new policy has prompted duty-free stores to launch various promotional activities to attract customers, particularly targeting younger consumers through trendy brands and engaging shopping experiences [3]. - The number of outbound travelers from Hainan has exceeded 2 million this year, marking a year-on-year increase of 22.4%, with foreign travelers accounting for over 1.06 million, a 45.1% increase [3]. Group 3: Policy Impact - The new duty-free policy extends benefits to departing travelers, allowing them to purchase duty-free items that were previously unavailable to them [3]. - Local residents with outbound travel records can now purchase unlimited quantities of 15 categories of "immediate purchase and pick-up" items within a calendar year, enhancing their shopping convenience [3][4].