KPL年度决赛“鸟巢”首秀，6.2万现场观众打破吉尼斯纪录

Core Insights - The 2025 KPL Grand Finals was held at the National Stadium ("Bird's Nest") with Chengdu AG Super Play Club winning the championship, marking their sixth consecutive title [1] - The event attracted a record audience of 62,196, setting a Guinness World Record for the largest attendance at a single esports event [1] - The total prize pool for the tournament was 70 million yuan, with the champion team receiving 20 million yuan [1] Industry Growth and Economic Impact - Esports is evolving into a professional sports event, generating various economic activities such as ticket sales, tourism, IP development, and offline consumption [2] - The KPL finals have seen venue upgrades from Wukesong Arena to the Bird's Nest, reflecting growth in audience base and commercial value [2] - Ticket revenue from the finals, estimated at 30 million yuan based on a minimum ticket price of 488 yuan, does not include additional income from sponsorships and broadcasting rights [2] - Over 85% of ticket purchasers were from outside Beijing, indicating significant tourism and local economic benefits [2] Regional Strategy and Market Dynamics - KPL's regional strategy since 2018 aims to integrate esports into urban life, with clubs established in cities like Chengdu, Wuhan, Shanghai, and Guangzhou [3] - The Chengdu AG Super Play Club hosts 15.3% of national esports events, attracting over 70% of attendees from outside the province, generating direct consumption exceeding 150 million yuan [4] - The domestic esports market is valued in the hundreds of billions, with projections indicating a market size of 1.79 trillion yuan in 2024, growing by 5.5% [4] - The user base for esports is approximately 511 million, with 68.5% of users aged 30 and below, highlighting the demographic that drives the industry [4] User Engagement and Future Outlook - The daily active users (DAU) for the Chinese version of "Honor of Kings" surpassed 139 million, providing a substantial audience for esports events [5] - The success of KPL is attributed to the rapid development of the internet, improved infrastructure, and the proliferation of mobile devices, facilitating easier access to mobile esports [5] - With ongoing policy support and technological advancements, the esports industry is expected to enter a healthier and more collaborative phase [5]