深圳超500场次促消费活动贯穿今年11月至明年2月

Core Insights - The "2025 Shenzhen Shopping Season" recently concluded with over 670 events, highlighting the city's commitment to boosting consumption and economic growth [2][3] - Shenzhen's retail sales reached 756.08 billion yuan in the first nine months of the year, marking a 3.6% year-on-year increase [2] - The upcoming "Enjoy Warm Winter Shopping in Shenzhen" will feature over 500 promotional activities, focusing on various consumer experiences and convenience measures [4][5] Summary by Categories Shopping Season Activities - The shopping season emphasized three monthly themes: "August Joyful Shopping," "September Fashion Shopping," and "October Brand Shopping," leading to significant increases in foot traffic and sales in key shopping districts [3] - During the National Day and Mid-Autumn Festival, 26 monitored shopping districts saw a total of 19.49 billion yuan in sales, with foot traffic reaching 19.975 million, reflecting a growth of approximately 20% [3] Economic Impact - Shenzhen is recognized as a trillion-yuan consumption city, with consumption expansion being a crucial driver for economic growth [2] - The introduction of the first city-based duty-free store has stimulated outbound tourist spending and encouraged the return of overseas consumption [3] Future Initiatives - The upcoming cross-year shopping season will include four monthly themes, seven new consumer experiences, and various convenience measures, aiming to enhance shopping experiences [4] - Shenzhen plans to launch a "consumption map" and a "must-buy list" to facilitate shopping and promote local brands [4] - The city aims to attract 1,200 new flagship stores and concept stores by the end of the year, enhancing the first-release economy [5] - Initiatives will also focus on integrating technology into consumer experiences, promoting new business formats like "AI + consumption," and enhancing the inbound consumer experience [5]