记者调查｜双十一前夜探访深圳直播带货新业态

Core Insights - The upcoming "Double Eleven" shopping festival is reigniting competition in the e-commerce sector, with a new profession of live-streaming hosts emerging in traditional wholesale markets in Shenzhen [1] Group 1: Water Bay Gold Market - The Water Bay Gold Market, China's largest gold jewelry wholesale base, is seeing a rise in live-streaming hosts showcasing various gold products, particularly cultural and creative items made with minimal gold content, appealing to impulse buyers [2] - The increase in international gold prices has made gold-related products a highlight for this year's Double Eleven, with live-streaming significantly expanding the market for gold cultural gifts [2] Group 2: Huaqiangbei Electronics Market - The Huaqiangbei Electronics Market is also experiencing a surge in live-streaming, particularly in the entertainment electronics sector, where hosts demonstrate product features [3][5] - Live-streaming allows consumers nationwide to access the lower prices of electronic products available in Huaqiangbei, which are often cheaper than online prices [5] Group 3: Nanyou Clothing Market - The Nanyou Clothing Market has developed a comprehensive live-streaming ecosystem, with old factory buildings housing clothing stalls, factories, and live-streaming studios, creating a full supply chain from design to sales [6][8] - A clothing store owner noted that their sales are now almost entirely online, highlighting the shift towards e-commerce in the fashion industry [8] - The model of "old factory renovation + live-streaming industry" is being replicated in various locations, contributing to the growth of the live-streaming economy in Shenzhen [11] Group 4: Industry Analysis - The rapid development of the live-streaming e-commerce sector in Shenzhen is attributed to its strong manufacturing base, complete supply chain, and an innovative entrepreneurial environment [13] - Events like Double Eleven are driving the growth of live-streaming as a new growth point for Shenzhen's e-commerce economy, revitalizing traditional commerce [13]