“冷资源”持续释放“热效应” 冰雪经济蕴含巨大商机激荡消费活力

Core Insights - The winter sports season in Chongli, Hebei, has commenced, attracting ski enthusiasts from across the country as ski resorts open for business [1][5] - The ski resorts have undergone significant upgrades, including the expansion of ski trails and the certification of two new trails by the International Ski Federation, catering to various skill levels [3][5] Industry Overview - Chongli has established 9 large ski resorts with a total of 219 ski trails, with 4 major resorts already operational for the new season, receiving approximately 80,000 visitors [5] - The region is set to host 10 high-level international skiing events, alongside various entertainment activities, enhancing local winter sports consumption [5] Consumer Trends - There is a notable increase in sales of ski equipment and accommodation bookings, with the new season's consumer interest surpassing expectations [6][10] - Sales of core ski gear have risen by over 30% compared to the same period last year, with a significant demand for stylish and functional ski apparel [8][10] Service Enhancements - Local businesses are improving visitor experiences by optimizing accommodation, dining, and transportation services, with many hotels offering "stay + ski" packages [12]