21对话｜Crocs：拥抱消费者个性化需求，中国市场大有可为

Core Insights - Crocs is leveraging consumer personalization demands in the Chinese market, showcasing unique products at the China International Import Expo [1][2] - The brand emphasizes the importance of community engagement through initiatives like the "洞门玩出花工作坊" to enhance consumer experience and brand connection [3] Market Strategy - Crocs views the China International Import Expo as a vital platform for brand innovation and long-term strategic development in the Chinese market [2] - The company is committed to listening to Chinese consumer needs and trends, embedding the "Come As You Are" philosophy into product design and brand activities [2] Consumer Engagement - The "洞门" community is crucial for Crocs, with plans for over 100 workshops in more than 50 cities in 2024 to foster engagement and expand online and offline channels [3] - Crocs aims to balance high-end and mass-market offerings by providing a wide range of products that cater to diverse consumer needs [7] Collaborative Efforts - Crocs has partnered with local brands like Pop Mart to create collaborative collections, gaining insights into consumer preferences and trends [4][6] - The company reported a 60% growth rate in 2024 and a 30% growth rate in Q3 2025, indicating successful performance across all channels [5] Future Vision - The future of Crocs in China is characterized by three key themes: listening, connecting, and engaging with consumers to foster innovation and interaction [8]