对话邓白氏吴广宇：一家百年美国老企业，为何在中国找到了变革灵感？

Core Insights - Dun & Bradstreet is a leading authority in the global business credit reporting sector, having been established in 1841 and playing a significant role in connecting Chinese enterprises with global markets [1][4] - The launch of "Longyicha," a global enterprise information query platform aimed at C-end users, marks a significant milestone for Dun & Bradstreet, being the first of its kind in the company's history [1][22] - The ongoing global trade environment emphasizes the importance of the Chinese market for U.S. companies, highlighting the long-term confidence foreign enterprises have in China [1][20] Company Overview - Dun & Bradstreet has evolved from its origins in credit reporting to become one of the largest commercial information service providers globally, offering data for compliance, finance, and marketing [6] - The company provides a unique identifier known as the Dun & Bradstreet D-U-N-S Number, which serves as a business's "identity card" for managing trading partners [8][10] Product Offerings - The company offers differentiated services for large enterprises and SMEs, focusing on risk compliance for large firms and customer acquisition for smaller businesses [10] - The newly launched "Longyicha" platform provides access to both domestic and global enterprise information, addressing the challenge of obtaining reliable overseas data [22][23] Market Trends - The proportion of Chinese manufacturing enterprises going global has been increasing, with a notable shift in the types of industries expanding internationally [12][17] - The number of Chinese enterprises establishing branches abroad has seen a decline in 2024, although this does not necessarily reflect a decrease in overall business volume [17] Regional Insights - Southeast Asia and South America are emerging as significant destinations for Chinese enterprises, while traditional markets like North America and Europe are experiencing a relative decline [14][15] - The changing global trade policies and geopolitical tensions are prompting companies to be more cautious in their international strategies [18][20]