Sony Group(US:SONY) Zheng Quan Ri Bao·2025-11-09 13:17Core Viewpoint - Sony emphasizes its long-term commitment to the Chinese market, showcasing innovative technologies and sustainable practices at the China International Import Expo, highlighting its strategic focus on integrating and leveraging Chinese IP value [2][3]. Group 1: Innovation and Technology - Sony presented several innovative technologies at the expo, including the global debut of the "see-through V2X" system, which enhances driving safety by providing visual warnings in obstructed conditions [2]. - The company also showcased a cabin entertainment system that integrates 360-degree spatial audio and PS5 gaming experiences, demonstrated through a vehicle designed with popular anime themes [3]. Group 2: Sustainable Development - Sony's sustainable agricultural technology, which allows for high-density mixed planting without the need for tillage, fertilizers, or pesticides, has been successfully applied in various crops, achieving zero pesticide residue [4]. - The company introduced SORPLAS, a recyclable plastic material, in its exhibition design, showcasing its fire-resistant properties and potential for space design applications [4]. Group 3: Social Responsibility and Education - The "Sony Dream Classroom" project continues to promote educational equity, while the upgraded "Sony Dream" initiative supports the next generation of creators through technology and creativity [5]. - Sony actively supports youth talent development and women's growth through initiatives like "Young Power" and "Her Power," fostering a diverse and inclusive talent ecosystem [5]. Group 4: Environmental Commitment - The 20th anniversary of the "Sony China Sustainable Development Report" was marked by the introduction of braille and audio versions, highlighting the company's achievements in environmental, social, and governance dimensions [5]. - The exhibition design reflects eco-friendly and inclusive principles, utilizing high-recyclability materials and ensuring accessibility for all visitors [5].